Maggi, Nescafé, KitKat to Get a Makeover to Help Educate Girls


Education for girls is a much-discussed topic in the country. The government has introduced several programs to promote education for girls from a young age. Many of these programs have been successful but a majority of them haven’t done so well. It is obligatory to educate children of the country from a very young age as they are the future of the nation, and if they are uneducated, the country won’t be in a position to prosper.

Nestlé to do their bit

Nestlé is a popular international brand that has many best-selling products in the market like Maggi, KitKat, Nescafé, Maggi sauce, etc. Needless to say, the company plays an important part in the lives of Indian citizens. To put its popularity to good use, Nestlé has decided to collaborate with NGO Nanhi Kali to promote education for girls in the country. Nanhi Kali is a non-profit organisation that is managed by the KC Mahindra Trust and Naandi Foundation. They have been actively working for the betterment of educational facilities for girls for decades now.

As part of this collaboration, Nestlé will change the packaging of 100 million packs which will be on the shelves by the end of the month. The packets will get a complete makeover and will promote the cause at the same time. Maggi’s famous tagline “2-Minute Noodles” will also be changed to “2 Minutes for Education”. KitKat will have the tagline “No Break from Education”. Nescafé will change its tagline to “It All Starts with Education” from “It All Starts with a Nescafé”. The packets will also endorse a blue band with information about the cause.

Boss’ opinion

Suresh Narayanan, CMD, Nestlé India, was quoted saying that they were changing the look of their three best products in India in order to draw the attention of the society and concerned authorities towards the educational opportunities provided to girls. He also said that by providing quality educational opportunities, the society, as well as the girl’s family, have a positive impact.

Anand Mahindra, Chairman, Mahindra Group, said that he fully supported this cause and felt it was a national priority to educate girls in the country. He also said he was optimistic that this partnership would be successful in its mission. Mr. Mahindra also believed that this campaign would be successful in providing education to 1 million girls.

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