The MV Agusta motorcycle brand needs no formal introduction. An Italian brand that was founded in 1945 that went on to became synonymous with motorcycle racing. A brand that was selling motorcycles just to go racing. But the eighties and the nineties saw the company go cash strapped. After going through multiple hands in terms of its ownership, it is now finally in a stable position. Part of this stability was brought in by its partnership with Mercedes-AMG who acquired 25% stake in the company. The Kinetic group has been associated with the brand owners for a long time now. They have been making the Cagiva brand of motorcycles right here in India since 2008. So in many ways the tie up between MV Agusta and the Kinetic Group is not much of a big surprise.
Formally announced just about a month ago, we will be seeing MV Agusta India operations go live as early as November this year. Globally, MV Agusta has more than ten individual models and going by the recent trend, we are likely to see the entire line up available in India. The initial launch could see some of the lower capacity motorcycles like the Brutale 675 and the F3 series coupled with some of the bigger beauties like the F4 and Rivale 800. But surely, eventually most of the global line up is expected to be available in India. Now of course we are expecting all the motorcycles to be CBU’s (completely built units) and SKD’s (semi knocked down), but there is rumour flying around that given the long association and planning for this launch, CKD (completely knocked down) route for some of the motorcycles could be a reality. How this effects the end customer is in terms of the pricing. A CKD route would push down costs quite substantially and would enable MV Agusta India to price their motorcycles quite competitively. But that said, historically the MV Agusta’s have always been priced at a premium, even costlier than the other Italian, the Ducati. Expect the pricing to start at around 12 lakhs and go all the way to 33 lakhs and upwards.
Let’s take a closer look at one the model that is sure to come in, the MV Agusta Brutale 675. MV Agusta India surely will have to price this one competitively, not just because it’s going to be the starting point, but also because the 600-800cc segment is a very strongly growing segment in India. The Brutale 675 has a triple cylinder engine that produces 108.5 HP @ 12,500 RPM and 65 Nm @ 12,000 RPM. Quite strong numbers that essentially tell you what sort of a machine it is going to be. Electronics wise there are 4 power maps, plus an additional customizable one. Add the 8 level traction control system to the mix and you now have a machine that you can fine tune to your riding style. The electronics and specifications only get bigger and better with the other models in the MV Agusta stable. We really are now looking forward to the launch.