Honda Motors has recalled more than two lakh units of premium vehicles like the City and Civic sedans, Jazz hatchback and the CR-V SUV which were sold between 2003 and 2012.

Honda Motors has been quietly recalling more than two lakh units of its premium vehicles like the City and Civic luxury sedans, Jazz hatchback and the CR-V SUV. This has been done for vehicles sold between the 2003-2012 period and is aimed at replacing faulty airbag inflators. This is the largest recall initiative in India till date.

Honda Motors is steadily ramping up quality checks for components prior to dispatching them to vehicle assembly units post the huge recall of these popular models. According to the company’s CEO, the company is focusing on quality post the recall and is prioritizing the speedy tackling of pertinent issues. A new mechanism is being integrated at all production units with regard to quality checking. This recall is part of a global exercise undertaken by the company for replacing these faulty airbags.

According to the company CEO, addressing this issue is a key priority at present along with quality in order to keep customer confidence intact in the brand. Honda’s vision for India by 2020 is based on higher integration of customers from multiple segments. This would require stringent quality checks going forward in a bid to strengthen pre-production facilities. Honda is focusing on introducing more competitive products for Indian customers and is looking at enabling regional management teams to determine product strategies and line ups in their target markets.

Combating Maruti is a long term activity at the brand and it is currently engaged in garnering expert and customer inputs with regard to unique products in newer segments. Honda has reiterated its desire to focus on new product development over the next few years instead of focusing on ramping up sales volumes.