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Dealer customization for Tata Zica

Posted 8 years ago by QuikrCars | 273 views

Buyers of new Tata hatchbacks will want to take a closer look at the Zica. This compact hatchback is billed as Tata’s most innovative and stylish offering in years. As per sources, prospective buyers of this hatchback can now get their cars customized at all Tata dealerships. This was confirmed by the Head of Design at Tata Motors, Pratap Bose. The company is planning to offer dealer-level customization options and special packages which would majorly focus on the interiors.

The surrounds for the central console and AC vents have been designed to be switchable. Customization was always kept in mind while designing the car according to Bose. The steering wheel, gear lever and interior door handles can be customized according to him. These parts now come with orange or piano black finishes. There is a red color that can also be chosen by customers. These can be chosen at the dealership without any hassles. According to Bose, the base variant of the car will come with a piano black finish for the central console.

According to officials at Tata Motors, most buyers choose accessories like seat covers for new cars and this is why the Zica does not come with back pockets at the front seat. The aftermarket seat covers offer such pockets and hence the company saves costs and time by refraining from designing the same.

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