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Mercedes Benz Sri Lanka Digital Account Goes To Saatchi & Saatchi

Posted 8 years ago by QuikrCars | 1266 views

The famed advertising agency will be joined by two local agencies for handling Mercedes Benz’s creative and digital accounts. The range of SUVs from Mercedes Benz will get a gala launch in Sri Lanka with this collaboration.

Diesel and Motor Engineering PLC (DIMO) which is the oldest Mercedes Benz distributor in Sri Lanka, has signed a deal with Saatchi & Saatchi for tackling digital and creative duties for the German automobile icon post pitches from multiple agencies last month. Two local agencies will be tapped for creative duties. Saatchi & Saatchi will initially launch the all new TVC for the Mercedes Benz SUV range in Sri Lanka. The global Inspiration TVC has been made for this purpose and looks set to be a winner in this market.

Mercedes Benz SUV EXPAND
https://en.wikipedia.org/wiki/Mercedes-Benz_GL-Class

This TVC highlights the revamped Mercedes Benz SUV range in totally unique environments for highlighting the characters of various renowned celebrity ambassadors including Formula 1 World Champion Lewis Hamilton, professional surfer Garrett McNamara, show jumper Meredith Michaels-Beerbaum, leading model Petra Nmcova and Mike Horn, the famous adventurer. The CEO of Saatchi & Saatchi, Sri Lanka, Dushantha Ahangama talked of how this collaboration could spawn great things and more potent campaigns. The opportunity to collaborate with Mercedes Benz will present intriguing creative challenges including the launch of the power packed new SUV range. Innovation and intelligence are two key facets relied upon by the agency to start this exciting new chapter and the numerous projects planned in collaboration with DIMO.

This move is being heralded as significant for DIMO and Mercedes Benz in particular, which is looking to further consolidate and strengthen its market share in Sri Lanka, a seemingly lucrative market for the German automobile giant. The new SUV range launch and promotions will definitely play a key role towards realizing these ambitions.

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